People naturally focus on the first two, and “if you don’t get those right, then nothing else matters.” But very few businesses can succeed on those fronts without also building an organization that has the capability and the capacity to execute at a high level in the face of extremely rapid growth. Hoffman emphasizes that blitzscaling is not just about growing revenues and the customer base but also about scaling the organization. “You throw yourself off a cliff and assemble your airplane on the way down.” It involves rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale.Īnd there’s no playbook to guide you, Hoffman notes. In today’s networked landscape, the path to high-growth, high-impact entrepreneurship can be chaotic and grueling. In this edited interview with Tim Sullivan, of HBR Press, Hoffman explores his idea of “blitzscaling”-the discipline of getting very big very fast. He was an early investor in Facebook and now serves as a partner at the venture capital firm Greylock. After helping to found PayPal, he moved on to launch LinkedIn in 2002-an endeavor that turned him into a billionaire. Reid Hoffman is one of Silicon Valley’s grown-ups.

Blitzscaling hoffman